The Joan Dress in Midnight Flowers
Need to know:
✨ Limited edition — no restock planned
✨ Fit details + garment measurements in description below
✨ 14-day returns + flexible payment options available
- Description
- shipping + returns
- NEED A TWEAK?
Cut in a beautifully fluid silhouette, Joan offers the perfect blend of structure and ease.
Fully reversible, you can choose between a clean slashed neckline or an elegant V-front - two looks in one timeless piece. The optional waist tie lets you define your shape or wear it loose for effortless drape. Plus deep side seam pockets! We also trialled a sleeveless version, and if you prefer this look, feel free to request the sleeves be removed.
Designed to move seamlessly from everyday wear to evening ease, this Joan Dress is made with a floral print crepe (100% viscose) with a beautiful flow. It is also fairly crease-resistant so great for travelling!
Versatility: Style with boots or sandals for everyday or dress up with heels for evenings - this dress can do both with ease!
Consciously Made: Designed in Lincolnshire and made in Cambridgeshire with intention and care.
"Love my Joan Dress so much - the MOST versatile dress! Cannot wait for my gingham version too!" - Laura
A dress years in the making, The Joan Dress is the culmination of our favourite silhouettes - the fluid ease of the Highland, the simplicity of the Midnight, and the graceful elegance of the Carousel. All brought together in one thoughtfully refined piece.
PLEASE NOTE: every dress has been cut and hemmed to an extra long length. If you require a shorter cut, please make a note at checkout of the length you require.
FIT CHECK
This is a more fitted style at the bust and loose and flowing through the waist and hip (unless you nip in at the waist with the removable waist tie). Pay attention to the bust measurement - this should be a couple of inches larger than your actual bust (see size guide tab) to ensure a great fit. If you are in between sizes we recommend sizing up!
Yemi wears the 5XL and is 6ft, and Emma wears the sleeveless S and is 5ft 7. Becky wears the XL in a different fabric and is also 5ft 7.
GARMENT MEASUREMENTS
Length for all sizes is from shoulder to hem as below.
XS - Bust: 37.5” - Length: 49.5"
S - Bust: 39.5” - Length: 50"
M - Bust: 43.5"- Length: 50.5"
L - Bust: 47.5"- Length: 51"
XL - Bust: 53"- Length: 52"
2XL - Bust: 56"- Length: 52.5"
3XL - Bust: 60"- Length: 53"
4XL - Bust: 66"- Length: 54"
5XL - Bust: 71" - Length: 55"
PAYMENTS - Pay in full or in instalments with klarna or paypal (shipping unaffected). Get in touch for a custom payment plan.
SHIPPING - Ready-To-Ship garments will be shipped in 2-5 working days. Check the product page for shipping times on pre-order items.
FREE delivery on orders over £250
For US customers, the 10% tariffs are included in the product price, so there will be no hidden fees on delivery!
EU shipping is now available again! Unfortunately we can't pay any customs up front, but if this should change we will let you know.
RETURNS - I am happy to offer a refund or exchange on any item that is unsuitable, as long as the garment is returned within 14 days of the original dispatch date; with the original tags and packaging; unworn and unwashed. This applies to pre-orders as well.
Length, sleeve, and simple fit adjustments are always possible at no extra cost.
Pre-orders allow fabric swaps and custom requests too.
If you have specific needs, please get in touch — HoF is designed to work for real bodies.
Free delivery on UK orders over £250