The Joan Dress

Cut in a beautifully fluid silhouette, Joan offers the perfect blend of structure and ease. 

Fully reversible, you can choose between a clean slashed neckline or an elegant V-front — two looks in one timeless piece. The optional waist tie lets you define your shape or wear it loose for effortless drape. Plus deep side seam pockets!

Designed to move seamlessly from everyday wear to evening ease, Joan is proof that a wardrobe favourite can evolve without losing its magic.

Versatility: Style with boots + tights for autumn layering or dress up with heels for evenings.

Consciously Made: Designed in Lincolnshire and made in Cambridgeshire with intention and care. 

"Love my Joan Dress so much - the MOST versatile dress! Cannot wait for my gingham version too!" - Laura

A dress years in the making, The Joan Dress is the culmination of our favourite silhouettes - the fluid ease of the Highland, the simplicity of the Midnight, and the graceful elegance of the Carousel. All brought together in one thoughtfully refined piece.

PLEASE NOTE: every dress has been cut and hemmed to an extra long length. If you require a shorter cut, please make a note at checkout of the length you require.

FIT CHECK

This is a more fitted style at the bust and loose and flowing through the waist and hip (unless you nip in at the waist with the removable waist tie). Pay attention to the bust measurement - this should be a couple of inches larger than your actual bust (see size guide tab) to ensure a great fit. If you are in between sizes we recommend sizing up!

GARMENT MEASUREMENTS

Length for all sizes is from shoulder to hem as below.

XS - Bust: 37.5” - Length: 49.5"

S - Bust: 39.5” - Length: 50"

M - Bust: 43.5"- Length: 50.5"

L - Bust: 47.5"- Length: 51"

XL - Bust: 53"- Length: 52"

2XL - Bust: 56"- Length: 52.5"

3XL - Bust: 60"- Length: 53"

4XL - Bust: 66"- Length: 54"

5XL - Bust: 71" - Length: 55"